Voyage Foods

Summary

Future-proofing our favorite foods, thanks to science

Scope

Art Direction, Brand Identity, Brand Strategy, Copywriting, Packaging, Photography, Print, Website Design

Scope

Art Direction, Brand Identity, Brand Strategy, Copywriting, Packaging, Photography, Print, Website Design

Status

2021

Voyage Foods

Voyage Foods

Project Summary

Combining the wonders of science with the nostalgia of eating (or drinking) well, the Voyage Foods brand is rooted in the idea that everyone should have access to beloved staples. The brand is warm and playful, with language that invites deeper education.

voyagefoods.com

Credits

Studio photography Andria Lo

Lifestyle photography Kirk Robert

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Logo

A progressive, imaginative wordmark embraces change and evolution. With nods to futuristic breakthroughs, the brand frames itself in terms of possibilities rather than hand-wringing realities.

Sample Packs

Alongside the branding process, the Voyage Foods team was preparing to launch at major food and beverage conferences. Branded samples provided immediate clarity to potential customers.

Photography

Outline coordinated, cast and ran a multi-day, multi-location photoshoot to showcase the products’ versatility. Macro shots of products were art directed for photography on the west coast with the Voyage team on-site. 

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