Neon Tiger

Summary

A futuristic vegan cocktail bar and restaurant

Scope

Brand Identity, Brand Strategy, Print, Signage, Website Design

Scope

Brand Identity, Brand Strategy, Print, Signage, Website Design

Status

2020

Neon Tiger

Neon Tiger

Project Summary

When a recurring restaurant entrepreneur went vegan, we cranked up the aesthetic to an 11 for his new spot. Rooted in an alternate universe’s vibrant dystopia, Neon Tiger’s all-vegan, minimal-waste ethos led us to blends glitchy references to the Matrix, wisps of civilization’s ephemera, and stark graphic treatments.

Credits

Photography by Kirk Robert

Welcome to 2048

The tiger calls to guests from the street as a dare to enter. Once inside, utilitarian aesthetics contrast with the glitches of technology and electricity, creating a dynamic, alluring space for diners – vegan or otherwise.

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