Hannah Florman


Custom jewelry that’s a cut above


Brand Identity, Brand Strategy, Copywriting, Packaging, Print, Website Design


Brand Identity, Brand Strategy, Copywriting, Packaging, Print, Website Design



Hannah Florman

Hannah Florman

Project Summary

For a custom jeweler in Boston, the most subtle details spoke the loudest. Impactful scale paired with the gentle curves of her wordmark speak to the precision and artistry of creating a fully custom piece. The brand mark enclosed within a cushion shape gestures to an experience that’s as much about connection as it is about craftsmanship.


Studio photography Ben Jack

Custom Wordmark

We designed a fully bespoke display serif that blends sharp points with softened counters and rounded connection points for an effect that's distinctively refined and subtly restrained.

Collateral Suite

From the suede-wrapped boxes with hidden debossed messages to surprise and delight to a diecut brochure with custom pockets to hold care instructions, the holistic suite of printed collateral and jewelry packaging reflects the same thoughtfulness that Hannah puts into the creation of her custom jewels.


When clients receive their finished custom piece, it’s presented in jewelry boxes with custom-dyed suede, debossed exterior branding, delicate ribbon ties and hidden interior messages.

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The Brownstone

In bringing the brand to life, we partnered with Hannah to blend brand elements into her historic Boston studio. From its simple moniker, to subtle signage and details you only discover after spending time in the place, The Brownstone represents the full expression of the brand’s custom yet understated nature. 

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