Fare

Summary

A vibrant identity for a health-forward restaurant inspired by the seasons

Scope

Art Direction, Brand Identity, Brand Strategy, Copywriting, Print, Signage, Website Design

Scope

Art Direction, Brand Identity, Brand Strategy, Copywriting, Print, Signage, Website Design

Status

2020

Fare

Fare

Project Summary

A beloved quick serve restaurant that started as an insiders-only catering business was ready to take their place in the spotlight.

Expanding out of food halls and into their own space gave the founders the opportunity to more fully showcase their personality and commitments. Organic shapes, custom typography and an established brand voice connected previously disparate elements of the brand.

Credits

Food Photography: Jason Kaumeyer

Brand Identity

FARE's focus on seasonal, sustainable, and thoughtfully sourced ingredients is at the heart of the brand identity and voice. Here we celebrate the many facets of the FARE customer: thoughtful in their choices and always optimistic. Hand-drawn, ingredient-inspired shapes intersect with brand graphics and type that are simultaneously confident and soft.

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