Eion

Summary

A revolutionary brand built on the simplest of technologies

Scope

Brand Identity, Brand Strategy, Copywriting, Print

Scope

Brand Identity, Brand Strategy, Copywriting, Print

Status

2021

Eion

Eion

Project Summary

To demystify Eion’s game-changing carbon-capture technology for the everyman, we used their regenerative perspective as a guide. The brand identity was inspired by the cycles of nature – the eternal and cyclical processes that make their solutions possible. Rooted in earthy tones and organic elements, the brand palette feels natural and grounded while nodding to themes of momentum, change, and possibility throughout.

Glyphs

A range of iconography inspired by Whole Earth Catalog graphics were created for Eion's use in diagrams, slide decks and presentations as a means to simplify complex information.

Brand Applications

Eion’s branding project was pre-launch, but we knew the brand was eventually going to extend across a wide range of touchpoints - on and off-line. We created an expanded brand application guide and mocked up additional use cases. 

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