Adùn

Summary

An identity inspired by the rich world of African flavors

Scope

Art Direction, Brand Identity, Brand Strategy, Copywriting, Naming, Packaging, Website Design

Scope

Art Direction, Brand Identity, Brand Strategy, Copywriting, Naming, Packaging, Website Design

Status

2022

Adùn

Adùn

Project Summary

When a hobby cooking blog turned into a friendly favor to mail some meals a few states away, Adun’s founder started increasing his ambitions. The result? A beloved prepared-meal company that specializes in Nigerian dishes. We began with a re-name and brought the rest of the brand to life with eye-catching, mouth-watering branding and packaging.

getadun.com

Credits

Website Development: Kinful

Photography: Fresh Take Studios

Brand Identity

The Adùn brand identity is inspired by the rich world of African flavors and aims to evoke a long, lively gathering with shared plates among friends. The wordmark mimics the shimmer and movement of oil in a hot pan, which becomes increasingly electric as it simmers.

Packaging

The packaging system embraces color as a category identifier alongside photography to showcase Adùn’s African dishes as a source of instant deliciousness rooted in layers of flavor.

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